It’s one thing whiling away the hours developing products to sell, but what happens when you bring them to market? Do you think that simply putting them on your table will ensure significant sales?
Of course you don’t, because you know that your market stall is your shop window for the day, but it’s not always easy to know the best way to present your stall so that it catches the public’s eye but retains your individuality at the same time. That’s why our designer, marketeer and Bath Spa art graduate Carla Stobbs has researched some innovative, creative and simple ways to help make your stall stand out. And if you use Pinterest, find some more ideas here.
1. Make eye-catching signs.
Be proud of your brand! One of the first things a customer looks for is your business name or information about what you are selling/making. There are lots of creative ways to do this, from hand-stitching your name onto bunting or banners (especially if you sell textiles) to creating handmade signs with an arty feel to commissioning a fellow trader from the market to make one for you. We love how this blogger (pictured) has upcycled some old pallets to do just that.
Not confident with your handwriting? I’m sure many of us have struggled writing that perfect chalkboard sign. Here is a sneaky tip to getting it perfect!
Tags and labels are just as important, these are best written in a simple font or neat handwriting. If a price tag isn’t shown or is hard to read, the customer might not always ask and may walk away.
Does your packaging have your brand name on it? If you are using plain paper bags how about getting your logo design turned into a stamp so you can turn that boring paper bag into your own unique creation! I recommend The English Stamp Company who I used to create a stamp for my screenprinting business, Happy Inkers.
2. Find unique ways to display your products
Your stall should be an inviting space for people to be drawn to, just like a shop front. How about bringing extra things to the market to use at props? People love objects that are visually interesting – these scarves displayed on a ladder makes for easy pickings, plus they are easy to display and customers can quickly compare and contrast colours. Even you wouldn’t have to keep folding them back up.
Use colour to set things out from each other. If you have lots of clashing colours it may be difficult for the customer to spot things easily, but by using plain tablecloths you can really make your stock stand out.
Also, another useful tip is to have a look at other market stalls or browse on our Pinterest board for some stall inspiration.
3. Wear your products
If your product is clothing or jewellery, always wear it! This shows that you are confident about its functionality. If you have a couple things to show off then bring along some mannequins. This will give people an idea of the shape and style more so than a hanger.
4. Allow your customers to visualise your products in their lives.
If your product isn’t worn, think about creative ways to show its uses. If you’re selling food, have some samples out to taste. This will invite the customer over and open up a conversation plus they will hopefully be seduced by your delicious food.
Think about how you want your customer to use your product and display it in a way that makes them easy to visualise it in their own homes. Revel Interiors for example, uses a parasol to hang her lampshades which gives the customer a better understanding how the product may look when hung. Not only that but it makes a huge impact to the way her stall looks! Display cushions on chairs and hang pictures on a back board if the space allows.
5. Don’t be afraid to change…
If something isn’t quite working, think about doing things differently. Nicole from Loganberry did just that by changing the way she displayed her soaps from rustic but cumbersome wicker baskets to painted wine boxes. Not only do her products stand out more now, but also it has saved her time cleaning up straw at the end of the day!