The Christmas season is just around the corner so our design guru Carla Stobbs has gathered 7 ideas to help transform your stall to festive heaven!
Offering a gift wrapping service is a great way to entice people to your stall and encourages impulse purchases. Make sure you practice beforehand and carefully add up your costs. To encourage higher spends per person and ensure you’re not out of pocket, think about offering free gift wrapping if your customer spends over a certain amount eg: “Free gift-wrapping with purchases over £10”.
Make your packaging look unique by tying it in with your branding and think of simple and quick ways to make it look good or ask customers to come and pick it up later so you don’t lose sales while you’re occupied with paper and string. Don’t forget to add your business card or logo too.
Remember it gets dark early at Christmas markets, so think about lighting your stall. Not only will it bring out the detail in your products, but it will add a festive sparkle and draw customers in to take a closer look. Green Park Station in Bath doesn’t have much access to electricity for individual traders, but you can use battery powered lights instead as they come in many different shapes and styles. Pick up some cheaply from IKEA.
Probably the most obvious way to add a festive touch to your stall is with decorations. Show off your creative skills – handmade bunting, paperchains and garlands are all eye-catching. For a more organic look, collect pinecones, mistletoe, twigs and holly from the garden – these can be spray painted or left natural if it suits your branding.
There are lots of simple tutorials on the internet, here’s one we found:
With any market it is important to think about the best way to display your products. Using levels in your displays will help keep customers interested and engaged. Remember, they may only look at your stall for a split second so the easier you make something jump out then the the more likely they will stop. Revel Interiors has demonstrated her own unique display by creatively hanging lampshades on a parasol for example (above).
Since it’s Christmas, why not display your products a bit differently? We love how this designer has displayed her cards on a simple tree. Click here to view the tutorial.
Spread the festive cheer by dressing up! Whether it’s your favourite novelty jumper or a touch of glitter, it will be a great conversation starter. Alternatively, wear something you have for sale, it could be a pair of earrings you have made or a scarf you’ve knitted.
Here’s some examples from traders at our market…
Nerys from The Greatest Little Coffee Box on Earth dresses up retro in keeping with their vintage coffee box!
Designer Amy Laws always wears her designs, this shows that she is passionate about their products and is a great advertisement!
Everyone loves a freebie! Food and skincare makers know that ‘try before you buy’ is essential for selling stock. Encourage customers to engage with whatever product you sell as the minute they have interacted with it they will feel more connected with it. So let them taste food, feel textiles, visualise pictures in their home or to try accessories on. And as it’s Christmas, think about giving away small treats to customers like free sweets or stickers or offer to donate a proportion of your sales to charity – it creates a feel-good atmosphere so important at this time of year. Make sure you advertise whatever you’re doing on a sign though or tell passers-by so that it also attracts custom to your stall. What goes around comes around after all. Happy selling!
Offering a free food sample to try is a great conversation starter and often ends up in a sale!